Creating Value: Successful Business Strategies

Front Cover
'Creating Value through Business Strategy' is the new edition of 'Creating Value: Shaping Tomorrow's Business', winner of the MCA price for best management in 1997.

This new edition provides constructive guidelines to readers to open their minds to the challenges of creating value. It extends and updates the reasons for the choice of the individual offering as the strategy unit and intensifies and extends the challenges to standard approaches and conventional thinking. Updates to all the material from the first edition are included and new examples have been added throughout.

 

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Contents

The framework in a nutshell
1
Fundamentals The Framework and its Main Building Blocks
21
Understanding Competitive Positioning and Strategy
64
Competitive Strategies for Profit
138
Resources and Business Strategy
168
Corporate Strategy for Clusters of Offerings
229
Other Implications of the Framework
308
Business strategy for a new century
349
Glossary
355
References
364
Index
373
Copyright

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