The Decision Book: Fifty Models for Strategic Thinking (Fully Revised Edition)

Front Cover
W. W. Norton & Company, May 8, 2018 - Business & Economics - 176 pages

An updated edition of the international bestseller that distills into a single volume the fifty best decision-making models.

Every day, we face the same questions: How do I make the right decision? How can I work more efficiently? And, on a more personal level, what do I want?

This updated edition of the international bestseller distills into a single volume the fifty best decision-making models used in MBA courses, and elsewhere, that will help you tackle these important questions. In minutes you can become conversant with:

The Long Tail • The Maslow Pyramids • SWOT Analysis • The Rubber Band Model • The Prisoner's Dilemma • Cognitive Dissonance • The Eisenhower Matrix • Conflict Resolution • Flow • The Personal Potential Trap • and many more.

Stylish and compact, this little book is a powerful asset. Whether you need to plan a presentation, assess someone's business idea, or get to know yourself better, this unique guide—bursting with useful visual tools—will help you simplify any problem and make the best decision.

 

Selected pages

Contents

Instructions for
How to evaluate costs and benefits
How to deal with a dilemma
How to recognize a bankable idea
Why it is important to make decisions
How to buy a
Why people smoke when they know
Copyright

Common terms and phrases

About the author (2018)

Mikael Krogerus is a freelance journalist and an editor with Das Magazin, the weekly supplement to Switzerland’s biggest newspaper.

Roman Tschäppeler is the founder of the consulting and multimedia firm Guzo, based in Biel-Benne, Switzerland. He attended the Kaospilot School in Denmark.

Bibliographic information