TurboStrategy: 21 Powerful Ways to Transform Your Business and Boost Your Profits QuicklyAll the business wisdom in the world doesn’t matter if it doesn’t produce results. Whether your business is humming along fine or struggling to stay afloat, your company has more potential than the results show. Brian Tracy has worked with more than 500 companies throughout the US, Canada, and 22 other countries. He has helped hundreds of thousands of people worldwide to achieve spectacular results, and now he is helping businesses reach new levels of success in this book. Companies in all industries can get on the fast track to more focused strategy, better planning, more powerful marketing and sales approaches, and higher profits. Tracy reveals the practical techniques that the most successful businesses use to thrive, even in the toughest markets. In Turbostrategy, you will learn how to:
Through 21 strategy points and dozens of examples, stories, and quotations from world-class thinkers and corporate leaders, Turbostrategy will show any company how to turbocharge its strategy and get its business firing on all cylinders. |
From inside the book
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... today's market. The answers have changed. Many executives are operating on old assumptions, attempting to sell their no longer ideal products and services to changed markets containing customers with different wants, needs, and ...
... today? What and where are your best markets? What do your customers like most about what you do for them? What do they compliment the most of what you offer or do for them? What is your number-one area of customer satisfaction? What do ...
... today. Check every assumption and ask, “What if this assumption were not ... today. This becomes your starting point for strategic planning and strategic ... market? What changes should you make to compensate for them? 7. What are ...
... today, would I start it up again, knowing what I know now?” To begin with, is there any product or service that you would not bring to the market, offer, or sell if you had it to do over again, starting today? Since 80 percent of your ...
... today, knowing what you know now? Is there any advertising, marketing or selling methodology, or expense that, knowing what you know now, you wouldn't start up again today? Keep asking, “What's working?” and “What's not working?” Pay.
Contents
1 | |
7 | |
11 | |
17 | |
Chapter 4 Decide Exactly What You Want | 23 |
Chapter 5 Design Your Ideal Future | 29 |
Chapter 6 Create a Mission Statement | 35 |
Chapter 7 Reinvent Your Organization | 41 |
Chapter 15 Sell More Effectively | 95 |
Chapter 16 Eliminate the Bottlenecks | 101 |
Chapter 17 Reengineer Your Company | 107 |
Chapter 18 Pump Up Your Profits | 117 |
Chapter 19 Commit to Continuous Improvement | 125 |
Chapter 20 Concentrate on the Core | 133 |
Chapter 21 Focus on Results | 141 |
Conclusion | 147 |
Chapter 8 Select the Right People | 45 |
Chapter 9 Market More Effectively | 53 |
Chapter 10 Analyze Your Competition | 59 |
Chapter 11 Do It Better Faster Cheaper | 63 |
Chapter 12 Change Your Marketing Mix | 71 |
Chapter 13 Position Your Company for Success | 79 |
Chapter 14 Develop Strategic Business Units | 87 |
Bibliography | 151 |
The TurboStrategy Process | 157 |
The TurboCoaching Process | 161 |
Index | 165 |
About the Author | 177 |
Other editions - View all
Turbostrategy: 21 Powerful Ways to Transform Your Business and Boost Your ... Brian Tracy Limited preview - 2003 |
TurboStrategy: 21 Powerful Ways to Transform Your Business and Boost Your ... Brian TRACY Limited preview - 2003 |
Turbostrategy: 21 Powerful Ways to Transform Your Business and Boost Your ... Brian Tracy No preview available - 2008 |