Marketing Public Health: Strategies to Promote Social ChangeMarketing Public Health: Strategies to Promote Social Change was designed to help public health practitioners understand basic marketing principles and strategically apply these principles in planning, implementing, and evaluating public health initiatives. The first edition has been widely used by public health practitioners at all levels of government and in the private sector as a tool to help run more effective campaigns to change individual behavior, improve social and economic conditions, advance social policies, and compete successfully for public attention and resources. This thorougly revised, second edition includes new case studies, written by respected and well-known guest contributors from the front lines and will help illustrate the principles and strategies in a way that makes it immediately apparent to readers how the material can be used in modern, real-life public health campaigns. Current themes in the social marketing world, such as the concept of branding, have also been incorporated into the book in both its narrative and its case studies and examples. |
Contents
Marketing Principles for Public Health Practice | 1 |
Using Marketing Principles To Design Implement and Evaluate Public Health Interventions | 199 |
Hiring Agencies Contractors and Consultants | 547 |
| 557 | |
Other editions - View all
Marketing Public Health: Strategies to Promote Social Change Michael Siegel (M.D.),Lynne Doner Limited preview - 2004 |
Common terms and phrases
action activities advertising advocacy affirmative action American Journal Andreasen appeals approach assess Association behavior change benefits bioterrorism brand campaign Chapter coalition communication strategy components core values costs coverage develop discussed economic effective efforts environment example focus group formative research frame fruits and vegetables funding goal health behavior health communication Health Unlimited identify impact implementation important increase individual initiative Institute intervention interviews issue Journal of Public Kotler lic health managed care marketing principles marketing public health Marketing social mass media materials National National Cancer Institute oral cancer organizations outcomes policy makers population prevention problem process evaluation promote public health practitioners public health programs radio risk Road Crew Rockridge Institute role Rwanda sample school health segment smoking social change social marketing society specific survey target audience members threat tion transtheoretical model types U.S. Department Urunana Wallack