Foreign Operation Methods: Theory, Analysis, Strategy, Second EditionThe choice of foreign operation methods, whether they are used singly or in combination, is a critical question for internationalising companies. This thoroughly updated edition of a successful text provides comprehensive coverage of the main tools companies use in seeking to penetrate foreign markets – covering investment, exporting and contractual arrangements such as franchising and management contracts. An important feature of this book is its thorough overview of theoretical and strategic perspectives such as mode packaging, mode switching and mode flexibility and will be invaluable for final year undergraduate and postgraduate students. |
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Foreign Operation Methods: Theory, Analysis, Strategy Lawrence S. Welch,Gabriel R. G. Benito,Bent Petersen No preview available - 2018 |
Common terms and phrases
acquisition activities alliance approach arrangements Benito Business Review Weekly chain chapter China commitment company’s context contractor costs countries cultural customers decision distributor Economic Economist effectively entrant firm entry mode equity establishment example expansion exporting factors Figure foreign direct investment foreign intermediaries foreign operation methods foreign operation mode franchising franchisors global important industry intellectual property International Business Review International Business Studies international franchising International Marketing international operations international outsourcing internationalisation internationalization involved issues joint venture Journal of International L.S. Welch Li & Fung licensor Lundbeck Luostarinen and Welch management contracts Management International Review manufacturing master franchising McDonald’s mode choice mode combination mode flexibility mode package mode switch multinational negotiations offshore outsourcing options organisation outcomes overall ownership partner patent perspective potential range relationship retail risk role sales subsidiary strategy suppliers trade tradeoff UNCTAD