The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It

Front Cover
Harper Collins, Mar 17, 2009 - Business & Economics - 288 pages

An instant classic, this revised and updated edition of the phenomenal bestseller dispels the myths about starting your own business. Small business consultant and author Michael E. Gerber, with sharp insight gained from years of experience, points out how common assumptions, expectations, and even technical expertise can get in the way of running a successful business.

Gerber walks you through the steps in the life of a business—from entrepreneurial infancy through adolescent growing pains to the mature entrepreneurial perspective: the guiding light of all businesses that succeed—and shows how to apply the lessons of franchising to any business, whether or not it is a franchise. Most importantly, Gerber draws the vital, often overlooked distinction between working on your business and working in your business.

The E-Myth Revisited will help you grow your business in a productive, assured way.



Cover Title Page Dedication Acknowledgments Foreword
The EMyth and American Small Business
The Entrepreneurial Myth
The Entrepreneur the Manager and the Technician
The Technicians Phase
Getting Some Help
Beyond the Comfort Zone
Your Business Development Program
Your Primary
Your Strategic Objective
Your Organizational Strategy
Your Management Strategy
Your People Strategy
Your Marketing Strategy
Your Systems Strategy

Maturity and the Entrepreneurial Perspective
The TurnKey Revolution A New View of Business
The TurnKey Revolution
The Franchise Prototype
Working On Your Business Not In
Building a Small Business That Works
The Business Development Process
A Letter to Sarah
Bringing the Dream Back to American Small Business
Taking the First Step
About the Author
Other Books by Michael E Gerber Copyright
About the Publisher

Other editions - View all

Common terms and phrases

About the author (2009)

Michael E. Gerber is a true legend of entrepreneurship. The editors of INC magazine called him "The World's #1 Small Business Guru." He is Co-founder and Chairman of the Michael E. Gerber Companies—a group of highly unique enterprises dedicated to creating world-class start-ups and entrepreneurs in every industry and economy. The Gerber Companies transforms the way small business owners grow their enterprises and has evolved into an empire over its history of nearly three decades.