Advertising Promotion and Other Aspects of Integrated Marketing Communications
Market-leading ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS, 9th Edition discusses all aspects of marketing communications, from time-honored methods to the newest developments in the field. Comprehensive treatment of the fundamentals focuses on advertising and promotion, including planning, branding, media buying, sales, public relations, and much more. Emerging topics get special attention in this edition, such as the enormous popularity of social media outlets, online and digital practices, viral communications, and personal selling, along with all of their effects on traditional marketing. Revised to make ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS, 9th Edition the most current I.M.C. text on the market, chapters address must-know changes to environmental, regulatory, and ethical issues, as well as Marcom insights, place-based applications, privacy, global marketing, and of course, memorable advertising campaigns.
Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
Fundamental IMC Planning Background and Decisions
Advertising Management and New Media Choices
Sales Promotion Management
Other IMC Tools
Other editions - View all
00k and/er ecnaprer(s 00k and/or eChapter(s 2013 Cengage Learning 2013 Cengage Learningv adver Advertising Age Advertising Research appeals attitudes behavior billboard blogs brand equity brand managers brand name budget buying campaign chapter commercial companies company’s Consumer Research copied copy testing Copyright 2013 Cengage cost coupons creative customers discussion Due to electronic duplicated duplieated eB 00k and/or effective electronic rights eopied example Facebook Figure froin the eB GRPs important increase issue journal of Advertising journal of Consumer journal of Marketing Learningv All Rights magazines manufacturers marcom marketing communications McDonald’s measure million objectives offer online advertising package party Due percent persuasion product category programs purchase retailers Rights Reserved role sales promotions sampling scanned seanned selling smartphones social media specific strategy sumer suppressed froin target audience television third party content tion users vertising Wall Street journal whole