Cultural Metaphors: Readings, Research Translations, and Commentary

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Martin J. Gannon
SAGE, 2001 - Business & Economics - 262 pages
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This outstanding volume examines the importance and usefulness of metaphors as a way of understanding national cultures. The research translations include not only limited empirical studies in which specific hypothesis are tested, but also larger, more expansive works published as books and groundbreaking articles. The often-overlooked views of political scientists and journalists who conceive of the world in terms of zero-sum game theory are explored, as are the issues of the symbolism associated with cultural metaphors. The book concludes with a description of specific uses of cultural metaphors or metaphorical applications.

 

 

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Contents

lore as Critical
1
Commentary
51
An Illustration of
59
Winners and Losers
81
Symbolism of Cultural Metaphors
91
Americas Declining Social Capital
109
Applying the
125
Negotiating With Romans
133
The Transfer ability of Leadership Training
203
Headship or Leadership?
211
Implications for Leadership Training and
224
Commentary by Martin J Gannon
231
The ALPs Model Approach
237
Conclusion
246
Subject Index
253
About the Editor
262

Understanding the
165
Stages in Cross Cultural Collaboration
173

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About the author (2001)

Martin J. Gannon (Ph.D., Columbia University) is Professor of International Management and Strategy, College of Business Administration, California State University San Marcos. He is also Professor Emeritus, Smith School of Business, University of Maryland at College Park. At Maryland he held several administrative positions, including the Associate Deanship for Academic Affairs and the Founding Directorship of the Center for Global Business, and received the University’s International Landmark Award. Professor Gannon has authored, co-authored, or co-edited 90 articles and 17 books, including Paradoxes of Culture and Globalization (2008), Handbook of Cross Cultural Management (2001), Dynamics of Competitive Strategy (1992), Managing without Traditional Methods: International Innovations in Human Resource Management (1996) and Ethical Dimensions of International Management (1997). Professor Gannon has been the Senior Research Fulbright Professor at the Center for the Study of Work and Higher Education in Germany and the John F. Kennedy/Fulbright Professor at Thammasat University in Bangkok, and has served as a visiting professor at several Asian and European universities. He has also been a consultant to many companies and government agencies. Professor Gannon has lived and worked in over 30 nations for various periods of time as a visiting professor, consultant, and trainer. For additional information on Professor Gannon, please visit his Homepage at California State University San Marcos: www.faculty.csusm.edu/mgannon

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