Cultural Metaphors: Readings, Research Translations, and CommentaryMartin J. Gannon This outstanding volume examines the importance and usefulness of metaphors as a way of understanding national cultures. The research translations include not only limited empirical studies in which specific hypothesis are tested, but also larger, more expansive works published as books and groundbreaking articles. The often-overlooked views of political scientists and journalists who conceive of the world in terms of zero-sum game theory are explored, as are the issues of the symbolism associated with cultural metaphors. The book concludes with a description of specific uses of cultural metaphors or metaphorical applications.
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Contents
Preface and Acknowledgments | 1 |
Why Metaphors Are Necessary and Not Just Nice | 9 |
Conceptual Frameworks for Cultural Metaphors | 23 |
Commentary | 51 |
An Illustration | 59 |
Winners and Losers | 81 |
Symbolism of Cultural Metaphors | 91 |
Americas Declining Social Capital | 109 |
Stages in Cross Cultural Collaboration | 173 |
The Transferability of Leadership Training | 203 |
Headship or Leadership? | 211 |
Implications for Leadership Training and | 224 |
Commentary by Martin J Gannon | 231 |
The ALPS Model Approach | 237 |
Conclusion | 246 |
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