Television and New Media Audiences

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Clarendon Press, Dec 17, 1998 - 168 pages
Why is talk about television forbidden at certain schools? Why does a mother feel guilty about watching Star Trek in front of her four-year-old child? Why would retired men turn to daytime soap operas for entertainment? Cliches about television mask the complexity of our relationship to media technologies. Through case studies, the author explains what audience research tells us about the uses of technologies in the domestic sphere and the classroom, the relationship between gender and genre, and the varied interpretation of media technologies and media forms. Television and New Media Audiences reviews the most important research on television audiences and recommends the use of ethnographic, longitudinal methods for the study of media consumption and computer use at home as well as in the workplace. The book discusses reactions of audiences to many internationally known television programmes including The Flintstones, The Jetsons, Street Fighter, Mighty Morphin Power Rangers, X-Men, Sesame Street, Dallas, Star Trek, The Cosby Show, Teenage Mutant Ninja Turtles, National Geographic, etc.
 

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Contents

Introduction
1
Qualitative Audience Research
9
Ethnographic Method
10
Mass Communications vs Cultural Studies
11
EncodingDecoding
14
Feminist Studies of Domestic Contexts
21
Bourdieu on Television
24
Speaking Subjects
28
Im Not the Morality Police
69
Glorias Family Daycare
75
No Forks in Jail Either
80
Conclusion
86
TV Among Fundamentalist Christians From the Secular to the Satanic
91
TwentiethCentury Christian Fundamentalism
95
Introducing the Caregivers
97
Conflicts over Media Use
99

Ethnographys Other
31
Feminist Methods The Parents Support Group
34
Lesley and Wade
38
Carla and Ron
40
Ed and Laura
43
Mothers and the Leisure Gap
44
On Interviewing Women
53
Epilogue
56
Lay Theories of Media Effects Power Rangers at Preschool
58
Television and Teachers
60
A Montessori Preschool
62
Leisure Viewing by Caregivers
103
Moral Censure and NonChristian Others
107
Conclusion
111
Television and the Internet
115
Television on Computers
116
Gendered Uses of Computers at Home
121
Computerized Work
125
Conclusion
131
Bibliography
141
Index
149
Copyright

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