Air Transportation: A Management Perspective

Front Cover
Ashgate Publishing, Ltd., Oct 1, 2012 - Transportation - 604 pages
Now in its Seventh Edition, Air Transportation: A Management Perspective by John Wensveen is a proven textbook that offers a comprehensive introduction to the theory and practice of air transportation management. In addition to explaining the fundamentals, this book now takes the reader to the leading edge of the discipline, using past and present trends to forecast future challenges the industry may face and encouraging the reader to really think about the decisions a manager implements. The Seventh Edition brings the text right up to date with a new opening chapter, titled 'The Airline Industry: Trends, Challenges and Strategies', setting the context for all that follows within the book, and a new section within 'International Aviation' that explores the new airline business models. New and updated material has been added throughout the text and overall presents a more international perspective. Arranged in sharply focused parts and accessible sections, the exposition is clear and reader-friendly. Air Transportation: A Management Perspective is suitable for almost all aviation programs that feature business and management. Its student-friendly structure and style make it highly suitable for modular courses and distance-learning programmes, or for self-directed study and continuing personal professional development.
 

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a book with powerful information in aviation, Aerospace, Airlines fields, I suggest any Airline's manager to read it

Contents

Trends Challenges and Strategies
3
An Overview
17
3 Historical Perspective
43
Regulators and Associations
93
5 The General Aviation Industry
125
PART TWO STRUCTURE AND ECONOMICS OF THE AIRLINES
159
6 The Airline Industry
161
7 Economic Characteristics of the Airlines
191
11 Airline Pricing Demand and Output Determination
299
12 Air Cargo
335
13 Principles of Airline Scheduling
359
The Aircraft Selection Process
389
15 Airline Labor Relations
415
16 Airline Financing
443
PART FOUR THE INTERNATIONAL SCENE
473
17 International Aviation
475

PART THREE MANAGERIAL ASPECTS OF AIRLINES
215
8 Airline Management and Organization
217
9 Forecasting Methods
259
10 Airline Passenger Marketing
273
Career Planning in Aviation
509
Glossary
531
Index
561
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