Measuring the User Experience: Collecting, Analyzing, and Presenting Usability Metrics

Front Cover
Morgan Kaufmann, Jul 27, 2010 - Computers - 336 pages

Measuring the User Experience provides the first single source of practical information to enable usability professionals and product developers to effectively measure the usability of any product by choosing the right metric, applying it, and effectively using the information it reveals.

Authors Tullis and Albert organize dozens of metrics into six categories: performance, issues-based, self-reported, web navigation, derived, and behavioral/physiological. They explore each metric, considering best methods for collecting, analyzing, and presenting the data. They provide step-by-step guidance for measuring the usability of any type of product using any type of technology.

This book is recommended for usability professionals, developers, programmers, information architects, interaction designers, market researchers, and students in an HCI or HFE program.

• Presents criteria for selecting the most appropriate metric for every case
• Takes a product and technology neutral approach
• Presents in-depth case studies to show how organizations have successfully used the metrics and the information they revealed

What people are saying - Write a review

We haven't found any reviews in the usual places.


CHAPTER 1 Introduction
CHAPTER 2 Background
CHAPTER 3 Planning a Usability Study
CHAPTER 4 Performance Metrics
CHAPTER 5 IssuesBased Metrics
CHAPTER 6 SelfReported Metrics
CHAPTER 7 Behavioral and Physiological Metrics
CHAPTER 8 Combined and Comparative Metrics
CHAPTER 9 Special Topics
CHAPTER 10 Case Studies
CHAPTER 11 Moving Forward

Other editions - View all

Common terms and phrases

Popular passages

Page 4 - The standard defines usability as "the extent to which a product can be used by specified users to achieve specified goals with effectiveness, efficiency and satisfaction in a specified context of use".
Page ii - Fowler and Victor Stanwick The Mobile Connection: The Cell Phone's Impact on Society Richard Ling Information Visualization: Perception for Design, 2nd Edition Colin Ware Interaction Design for Complex Problem Solving: Developing Useful and Usable Software Barbara Mirel The Craft of Information Visualization: Readings and Reflections Written and edited by Ben Bederson and Ben Shneiderman HCI Models, Theories, and Frameworks: Towards a Multidisciplinary Science Edited by John M. Carroll Web Bloopers:...
Page ii - The Morgan Kaufmann Series in Interactive Technologies Series Editors: • Stuart Card, PARC • Jonathan Grudin, Microsoft • Jakob Nielsen, Nielsen Norman Group...
Page 32 - The correlation coefficient is a measure of the strength of the relationship between two variables, X and Y.
Page 4 - After all, usability really just means making sure that something works well: that a person of average (or even below average) ability and experience can use the thing— whether it's a Web site, a fighter jet, or a revolving door— for its intended purpose without getting hopelessly frustrated.

About the author (2010)

Bill Albert is Director of the Design and Usability Center at Bentley University. Prior to joining Bentley, Bill was Director of User Experience at Fidelity Investments, Senior User Interface Researcher at Lycos, and Post-Doctoral Research Scientist at Nissan Cambridge Basic Research. Bill is an Adjunct Professor in Human Factors in Information Design at Bentley University and a frequent instructor at the International Usability Professional’s Association Annual Conference. Bill has published and presented his research at more than thirty national and international conferences. He is coauthor (with Tom Tullis) of Measuring the User Experience and Beyond the Usability Lab. He is on the editorial board for the Journal of Usability Studies.

Tom Tullis is Vice President of Usability and User Insight at Fidelity Investments and Adjunct Professor at Bentley University in the Human Factors in Information Design program. He joined Fidelity in 1993 and was instrumental in the development of the company’s usability department, including a state-of-the-art Usability Lab. Prior to joining Fidelity, he held positions at Canon Information Systems, McDonnell Douglas, Unisys Corporation, and Bell Laboratories. He and Fidelity’s usability team have been featured in a number of publications, including Newsweek , Business 2.0 , Money , The Boston Globe , The Wall Street Journal , and The New York Times.

Bibliographic information