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you have done great information as a smo expert i like to read this type of information. Now a day i an doing SMO for agency.

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This book edited by John Downing is very important for media studies. Though I have not been able to go throught all the 250+ essays, I found whatever I read well balanced and informative,
It fills a
void in media literature and should find place in libraries of all media schools. Good luck John.
Indian Institute of Mass Communication
New Delhi-110067

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