Marketing Management

Front Cover

Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice.

Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today's marketing theory and practice.

Remaining true to its gold-standard status, the fourteenth edition includes an overhaul of new material and updated information, and now is available with mymarketinglab–Pearson's online tutorial and assessment platform.

What people are saying - Write a review

User Review - Flag as inappropriate

very well explained all the terms,its beautiful

User Review - Flag as inappropriate

Great book from a modern day point of view. 5 Stars easily!!!

Other editions - View all

Bibliographic information