Marketing ManagementStay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice.
Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today's marketing theory and practice.
Remaining true to its gold-standard status, the fourteenth edition includes an overhaul of new material and updated information, and now is available with mymarketinglab-Pearson's online tutorial and assessment platform. |
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very well explained all the terms,its beautiful
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Great book from a modern day point of view. 5 Stars easily!!!
Bibliographic information
| Title | Marketing Management |
| Authors | Philip Kotler, Kevin Lane Keller |
| Edition | 14, revised |
| Publisher | Prentice Hall, 2012 |
| ISBN | 0132102927, 9780132102926 |
| Length | 657 pages |
| Export Citation | BiBTeX EndNote RefMan |