Chutnefying English: The Phenomenon of Hinglish
Rita Kothari, Rupert Snell
Penguin Books India, 2011 - English language - 235 pages
Contributed articles."Something has happened to English; and something has happened to Hindi. These two languages, widely spoken across India, need to be understood anew through their 'hybridization' into Hinglish -- a mixture of Hindi and English that has begun to make itself heard everywhere -- from daily conversation to news, films, advertisements and blogs. How did this popular form of urban communication evolve? Is this language the new and trendy idiom of a youthful population no longer competent in either English or Hindi? Or is it an Indianized version of a once-colonial language, claiming its legitimate place alongside India's many bhashas? Chutnefying English: The Phenomenon of Hinglish, the first book on the subject, takes a serious look at this widespread phenomenon of our times which has pervaded every aspect of our daily lives. It addresses the questions that many speakers of both languages ask time and again: should Hinglish be spurned as the bastard offspring of its two parent languages, or welcomed as the natural and legitimate result of their long-term cohabitation? Leading scholars from literature, cultural studies, translation, cinema and new media come together to offer a collection of essays that is refreshingly new in thought and content."--Page 2 of cover.
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Aajkal advertising become Bengali Bhatia bilingual bilingual repetition Bollywood brands British Asian British English call centre campaign chaddi channels Chutnefying code-mixing code-switching colonial communication contemporary context conversations creative cultural Cyrus Broacha Delhi discourse discussion dominant English and Hindi English language English words example expression global grammar GURCHARAN DAS Hindi and English Hindi cinema Hindi film Hindi words Hindi-speaking Hinglish hybrid Indian English Indian languages industry instance interaction language mixing lexicon linguistic loanwords meaning Murdoch Mutalik Naga languages Nagaland Nagamese nahiin Nandita Narayan native pan-Indian phenomenon phrase political popular Prasad PRASOON PRASOON JOSHI Punjabi question regional registers Rita Kothari Sanskrit script sentence Shuchi shuddh social song South Asian speak speakers specific speech spoken structure switching talk Tamil Tamilians Thussu tongue trainers transcoding translation Trivedi urban Urdu usage verb vernacular workers writing yeah youth