Twitter Power 2.0: How to Dominate Your Market One Tweet at a Time

Front Cover
John Wiley & Sons, Mar 25, 2010 - Business & Economics - 272 pages
The best guide to using Twitter to market to consumers-revised and better than ever

Since 2006, forward-thinking companies like Apple, JetBlue, Whole Food, and GM have discovered the instant benefits of leveraging social media site Twitter to reach consumers directly, build their brand, and increase their sales. Some companies have whole teams of specialists whose only job is to respond to the tweets of consumers.

In this revised and updated edition of Twitter Power, online marketing guru Joel Comm explores the latest trends in how businesses and marketers can integrate Twitter into their existing marketing strategies to build a loyal following among Twitter members, expand awareness of their product or service, and even handle negative publicity due to angry or disappointed customers.

  • Updated with thirty percent new material, including all the latest business applications for Twitter
  • Includes new, recent case studies of companies at the forefront of the Twitter movement
  • Helps you develop your own social networking strategy to meet your specific business needs

Twitter Power is a must-have resource for any business leader who wants to keep up with the social media movement.

 

What people are saying - Write a review

User Review - Flag as inappropriate

This book is a good foundation into understanding the Social Media craze.
It explains what Social Media is and what it is not and goes into some details as to how to integrate this new form of
technology with a existing marketing campaigns.
Twitter is not just for the young and hip anymore it is readily being accepted by the mass public and business corporations.
It is a must have when getting started using Social Media
Alex Rodriguez
SEO\Digital Media consultant
www.spinwyz.com
 

User Review - Flag as inappropriate

I read some part f the book. The book is written on experience. One interesting thing the book is dealing is photographs for profile of the Twitter. There the author has introduced a concept called http://www.bettertweetshots.com/. This is eye opening.
It is collectible. One needs to buy it if he/she is into micro blogging on Twitter.
 

Contents

An Introduction to the Social Media
1
What Is Twitter and Why Is It So Powerful?
24
Getting Started the Right Way on Twitter
31
for Twitter
63
Sending Your Very First Tweet
72
The Art of the Tweet
104
The Magic of Connecting with Customers
137
Leveraging Twitter for Team
151
Reinforce the Core Message
175
Leveraging the Power of Twitter to Drive
183
Quick Ways to Make Money on Twitter
208
Beyond Twitter com ThirdParty Tools
218
Building Powerful Solutions on
231
Power Twitterers
246
Conclusion
253
Other Books by Joel Comm
259

Using Twitter to Help Build Your Brand
159

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About the author (2010)

Joel Comm is one of the world's leading new media marketing strategists and has been creating profitable web sites since 1995. He is an in-demand speaker at marketing and personal development conferences and is also the author of The AdSense Code, a New York Times and BusinessWeek bestseller.
Visit www.joelcomm.com for more information.

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