From Bombay to Bollywood: The Making of a Global Media IndustryFrom Bombay to Bollywood analyzes the transformation of the national film industry in Bombay into a transnational and multi-media cultural enterprise, which has come to be known as Bollywood. Combining ethnographic, institutional, and textual analyses, Aswin Punathambekar explores how relations between state institutions, the Indian diaspora, circuits of capital, and new media technologies and industries have reconfigured the Bombay-based industry’s geographic reach. Providing in-depth accounts of the workings of media companies and media professionals, Punathambekar has produced a timely analysis of how a media industry in the postcolonial world has come to claim the global as its scale of operations. |
Contents
Media Industries and the State | 25 |
Industrial Identity in an Era of Reform | 51 |
Marketing | 79 |
DotComs | 113 |
Diasporic Entrepreneurs | 147 |
Profiles of Key Bollywood Companies | 191 |
Top BoxOffice Successes 20002009 | 205 |
229 | |
About the Author | 255 |
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From Bombay to Bollywood: The Making of a Global Media Industry Aswin Punathambekar Limited preview - 2013 |
From Bombay to Bollywood: The Making of a Global Media Industry Aswin Punathambekar Limited preview - 2013 |