Mining the Social Web: Analyzing Data from Facebook, Twitter, LinkedIn, and Other Social Media Sites

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"O'Reilly Media, Inc.", Jan 14, 2011 - Computers - 356 pages

Want to tap the tremendous amount of valuable social data in Facebook, Twitter, LinkedIn, and Google+? This refreshed edition helps you discover who’s making connections with social media, what they’re talking about, and where they’re located. You’ll learn how to combine social web data, analysis techniques, and visualization to find what you’ve been looking for in the social haystack—as well as useful information you didn’t know existed.

Each standalone chapter introduces techniques for mining data in different areas of the social Web, including blogs and email. All you need to get started is a programming background and a willingness to learn basic Python tools.

  • Get a straightforward synopsis of the social web landscape
  • Use adaptable scripts on GitHub to harvest data from social network APIs such as Twitter, Facebook, LinkedIn, and Google+
  • Learn how to employ easy-to-use Python tools to slice and dice the data you collect
  • Explore social connections in microformats with the XHTML Friends Network
  • Apply advanced mining techniques such as TF-IDF, cosine similarity, collocation analysis, document summarization, and clique detection
  • Build interactive visualizations with web technologies based upon HTML5 and JavaScript toolkits

"A rich, compact, useful, practical introduction to a galaxy of tools, techniques, and theories for exploring structured and unstructured data."
--Alex Martelli, Senior Staff Engineer, Google

 

Contents

Hacking on Twitter Data
1
Semantic Markup and Common Sense Collide
19
Oldies but Goodies
41
Friends Followers and Setwise Operations
83
The Tweet the Whole Tweet and Nothing but the Tweet
119
Clustering Your Professional Network for Fun and Profit?
167
TFIDF Cosine Similarity and Collocations
201
Natural Language Processing and Beyond
239
The AllinOne Wonder
271
A Cocktail Discussion
313
Index
321
Copyright

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