Grand Brand Rajini

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Rupa Publications - Business & Economics - 147 pages
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An original and unique take on brand management, using Rajinikanth's superstardom as a model for building and sustaining a successful brand.  In todays cut-throat business arena, one of the cornerstones for the success of any organization or product is establishing itself as a brand an entity that is immedi- ately identified, trusted and respected. In Grand Brand Rajini, P. C. Balasubramanian and Ram N. Ramakrishnan use the superstar Rajinikanth as the ultimate example of a lasting brand. Analysing the actors career in the context of the trajectory of successful global brands, this is a unique take on the theories and practices of brand management that will help you boost your brand and take it to the next level.

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About the author

P. C. BALASUBRAMANIAN is one of the founder directors of Matrix Business Services India. He is passionate about enterprise and institution-building. He is also an ardent admirer of Rajinikanth and one of the authors of the bestselling Rajini’s Punchtantra: Business and Life Management the Rajinikanth Way. A chartered and cost accountant by profession, RAM N. RAMAKRISHNAN has worked in management consultancy for two decades. After a stint with a wellknown corporate house in Mumbai, Ram set up his own consulting service and currently performs management advisory in the Arabian Gulf.

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