Return on Engagement: Content, Strategy and Design Techniques for Digital MarketingAchieve the return on engagement that you seek with integrated strategies for honing and maintaining online relationships through personal interaction and compelling digital content. You get specific techniques for Web page optimization, credibility-based design, keyword targeting, viral video, content dissemination through RSS feeds, and more. Integral tools, such as content management systems, blog software, analytics, browser extensions and API's are also covered in great detail. Return on Engagementalso gives you contextual descriptions of these tools and techniques that answer the important questions of how, when, where and, perhaps most importantly, why you should implement them. Arranged into four sections-Strategy, On-Site, Off-Site, and The Return-the book is a comprehensive resource for integrating these methods into your business and marketing workflow for concrete results. Return on Engagementincludes: * Detailed real-world examples of individuals and organizations that have implemented these techniques and reaped the benefits * Hands-on tutorials with screen grabs that cover how to use the digital marketing tools outlined in the book * Companion Web site (www.returnonengagement.net) offers code snippets, links, resources, RSS feeds, profiles, community interaction, a free bonus chapter, and more |
From inside the book
Results 1-5 of 70
Page x
... to build relationships with the potential to drive targeted site traffic, build customer communities, and ultimately exceed business goals. What's Included This book is categorized into four sections: Strategy. x. PREFACE Preface.
... to build relationships with the potential to drive targeted site traffic, build customer communities, and ultimately exceed business goals. What's Included This book is categorized into four sections: Strategy. x. PREFACE Preface.
Page xi
Sorry, this page's content is restricted.
Sorry, this page's content is restricted.
Page xii
Sorry, this page's content is restricted.
Sorry, this page's content is restricted.
Page xiii
Sorry, this page's content is restricted.
Sorry, this page's content is restricted.
Page xiv
Sorry, this page's content is restricted.
Sorry, this page's content is restricted.
Other editions - View all
Return on Engagement: Content, Strategy and Design Techniques for Digital ... Tim Frick Limited preview - 2013 |
Common terms and phrases
adding allow analytics applications approach apps audience blog brand build challenges chapter connections consider conversion covered create custom detail discussed drive easy editing effective efforts elements engagement example experience Facebook feed Figure Flash formats friends functions give goal going Google groups hosted images important integrity interact interface keep keywords layout look maintain marketing navigation Odds offer optimization options organization potential production questions relevant requires search engines server share simple social media social networking social sites specific standards strategy success sure tags things track traffic Tumblr Twitter types updated users video content visitors writing