Return on Engagement: Content, Strategy and Design Techniques for Digital Marketing

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Taylor & Francis, Apr 26, 2013 - Language Arts & Disciplines - 336 pages
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Achieve the return on engagement that you seek with integrated strategies for honing and maintaining online relationships through personal interaction and compelling digital content. You get specific techniques for Web page optimization, credibility-based design, keyword targeting, viral video, content dissemination through RSS feeds, and more. Integral tools, such as content management systems, blog software, analytics, browser extensions and API's are also covered in great detail. Return on Engagementalso gives you contextual descriptions of these tools and techniques that answer the important questions of how, when, where and, perhaps most importantly, why you should implement them. Arranged into four sections-Strategy, On-Site, Off-Site, and The Return-the book is a comprehensive resource for integrating these methods into your business and marketing workflow for concrete results. Return on Engagementincludes: * Detailed real-world examples of individuals and organizations that have implemented these techniques and reaped the benefits * Hands-on tutorials with screen grabs that cover how to use the digital marketing tools outlined in the book * Companion Web site (www.returnonengagement.net) offers code snippets, links, resources, RSS feeds, profiles, community interaction, a free bonus chapter, and more
 

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Contents

Part 2 ONSITE TECHNIQUES
57
Part 3 OFFSITE TECHNIQUES
185
Part 4 THE RETURN
269

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About the author (2013)

Tim Frick has provided creative animation, video, CD, DVD, print and web design services to an extensive list since 1995. Frick was a Production Manager for the Multimedia Division of Ameritech Information Industry Services before founding his own company Floating Code in 1995. In 1998, he founded Mightybytes, Inc. with the intent of offering high-quality creative media services in a unique environment that blends artistic talent with solid work ethic and free-spirited no attitude aesthetic. His work has received numerous awards and has appeared in more than 30 publications, web sites, and television broadcasts as well as at the Chicago Museum of Contemporary Art. His client list ranges from Fortune 100 corporations to not-for-profit agencies and small entrepreneurial companies. Frick is also an instructor at Ascend Training, a Chicago-based facility dedicated to teaching creative software to industry professionals.

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