Shaping the Next Normal: Rebound Reimagine, Reinnovate, Rearchitect

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Dr Piali Haldar, Dr Priyanka Agarwal, Sadhana Tiwari
Book Bazooka Publication, Mar 17, 2022 - Technology & Engineering - 184 pages
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It is a common saying that “Necessity is the mother of Invention”, but what the entire world has witnessed since December 2019 it would not be wrong to state that “Necessity is not only mother of Invention but Innovation also”. Business practices across the globe have undergone a massive phenomenal transformation. Where on the one end the world has faced and witnessed disruption, challenges, and downfall in business, while meeting the same end world has also witnessed explorations of new forms of business practices from thoughts to actions. The book “Shaping the Next Normal: Rebound, Reimagine, Reinnovate, Rearchitect” is an attempt to record innovative and novel manuscripts, research-based articles, case studies, conceptual outcome-oriented business models, and practices from the innovative minds of researchers and academicians.

The book encompasses 18 Chapters with research-based perspectives in the area of Finance, Human Resources, Marketing, Commerce, and Technology.

The book can be offered as a handy compendium of readings of the dynamic business environment.

 

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Contents

1 Study of Application of Augumented Reality for Better Customer
1
2 Building Sustainable Leadership Through Spirituality 2532
25
3 Role of Public Sector Units in Development of Green Bonds in India
33
5 Machine Learning Artificial IntelligenceAn Excitement Technology
48
6 Ecosystem Coverage of the Fintech Sector 5559
55
8 Role of Social Media as a Communication tool for MSME
69
9 Impact of Covid19 on Street Food Vendors Business and Hygiene Pre
84
Role
91
11 Digital Twin the New Way to Mimic 105110
105
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About the author (2022)

Dr Piali Haldar is an Assistant Professor from School of Business Studies, Sharda University of Greater Noida. She received her MBA from Institute of Rural Management Anand and PhD from the Birla Institute of Technology, Mesra. Her areas of specialisation are rural marketing, rural development, branding strategy and consumer behaviour. She has more than 16 years of teaching and research experience and published papers in ABDC listed and Scopus listed journals. She has presented papers in various national and international conferences and contributed more than 50 papers in reputed journals and published one book in rural marketing. She has organised MPDs, FPDs, Workshops, Conferences and Seminars in field of management and research.

Dr Priyanka Agarwal has completed her MBA in HR &Marketing and PhD in HR. She has more than 15 years of rich experience of industry and academia. Have More than 40 research papers in international conferences and journals of repute. She has also organized, participated and was resource person in Executive development programmes, faculty development programmes, workshops and training programmes held at various levels. She has been also resource person in various training programmes held for different levels. Her Research Interests are Talent management, Performance management, Competency mapping. Teaching assignment includes courses like Human Resource Management, Compensation Management, Organization Behaviour, Recruitment, selection and retention.

Prof. Sadhana Tiwari, M.Sc. Mathematics, M.B.A (Finance), PGDFM, Six Sixma Certified (MSME), a University Professor having 8 years of corporate experience and 7 years’ experience in academics with expertise in Data Mining Techniques using R & Excel, Predictive Analysis using Python, Data Analysis using R, Cyber & Information Security, Artificial Intelligence in Business Environment. She has Published research Paper in various National and International Journals, Book Chapters Presented Papers in National & International Conferences and conducted workshops using data mining methods. She has developed training content for Probationary Officers of the Indian Banks.

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