A Practioner's Guide to Public Relations Research, Measurement and EvaluationThis book will provide the business reader with the necessary understanding of the problems and promises of public relations research, measurement, and evaluation and the public relations practitioner as guide to effective use of methods, measures, and evaluation in providing grounded evidence of the success (or failure) of public relations campaigns. |
From inside the book
Results 1-5 of 35
Page
... practices approach—one focuses on taking the appropriate method and rigorously applyingthatmethod to collect the data that best ... best practice standards to any research done by supplysidevendors internal research departments. Don W. Stacks ...
... practices approach—one focuses on taking the appropriate method and rigorously applyingthatmethod to collect the data that best ... best practice standards to any research done by supplysidevendors internal research departments. Don W. Stacks ...
Page vi
... best practices approach—one that focuses on taking the appropriate method and rigorously applying that method to collect the data that best answer the objectives of the research. It also presents an approach to public relations that ...
... best practices approach—one that focuses on taking the appropriate method and rigorously applying that method to collect the data that best answer the objectives of the research. It also presents an approach to public relations that ...
Page vii
... Best Practices in Public Relations Research, Measurement, and Evaluation . . . . . . . . . . . . . . . . . . 161 Dictionary ofPublic Relations Measurement and Research . . . . . . . . . . . . . . . . . . . . . 175 Notes . . . . . . . . .
... Best Practices in Public Relations Research, Measurement, and Evaluation . . . . . . . . . . . . . . . . . . 161 Dictionary ofPublic Relations Measurement and Research . . . . . . . . . . . . . . . . . . . . . 175 Notes . . . . . . . . .
Page ix
... practices as they relate to business outcomes. It is different in that its focus is on the best practices that lead to the gathering of data appropriate for the reason the research is being conducted—it leads to an understanding of (1) ...
... practices as they relate to business outcomes. It is different in that its focus is on the best practices that lead to the gathering of data appropriate for the reason the research is being conducted—it leads to an understanding of (1) ...
Page x
... best practices, ranging from setting research objectives to conducting content analysis to analyzing survey data. However, it is not a textbook. Nor is it a manual. Rather, it is a treatise on the value of research and how to ensure ...
... best practices, ranging from setting research objectives to conducting content analysis to analyzing survey data. However, it is not a textbook. Nor is it a manual. Rather, it is a treatise on the value of research and how to ensure ...
Contents
ibestacks01 | 1 |
ibestacks02 | 15 |
ibestacks03 | 27 |
ibestacks04 | 49 |
ibestacks05 | 65 |
ibestacks06 | 83 |
ibestacks07 | 105 |
ibestacks08 | 127 |
ibestacks09 | 145 |
ibestacks10 | 159 |
ibestacks11app | 175 |
ibestacks12n | 213 |
219 | |
223 | |
Other editions - View all
A Practitioner's Guide to Public Relations Research, Measurement and Evaluation Don W. Stacks,David Michaelson No preview available - 2010 |
Common terms and phrases
activities actually advertising allows answer application approach asked assess attitudes audience basic behavior best practices called campaign chapter coding collection communications complete conducted confidence content analysis continuous created defined demonstrate dependent variable descriptive determine developed discussion effective employed ensure error establish evaluation example expected final findings focus group Further goals identified impact important indicators individuals instance intent interval interview issues known larger limited marketing mean measurement messages method methodology objectives observations opinions organization outcome overall participants particular population problem public relations research purchase qualitative research questionnaire questions relationship reliability reporting represent requires respondents sample scale secondary research selected sources specific Stacks statements statistical survey tions typically understanding unit validity variable