A Practioner's Guide to Public Relations Research, Measurement and EvaluationThis book will provide the business reader with the necessary understanding of the problems and promises of public relations research, measurement, and evaluation and the public relations practitioner as guide to effective use of methods, measures, and evaluation in providing grounded evidence of the success (or failure) of public relations campaigns. |
From inside the book
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... conducted and be able to apply best practice standards to any research done by supplysidevendors internal research ... conducting research for numerous Fortune 500 companies,universities, and philanthropic organizations. Dr. Michaelson ...
... conducted and be able to apply best practice standards to any research done by supplysidevendors internal research ... conducting research for numerous Fortune 500 companies,universities, and philanthropic organizations. Dr. Michaelson ...
Page vi
... conducted. Further, the reader will be able to apply best practice standards to any research done by supply side vendors or internal research departments. Keywords Research, public relations, best practice(s), research methods ...
... conducted. Further, the reader will be able to apply best practice standards to any research done by supply side vendors or internal research departments. Keywords Research, public relations, best practice(s), research methods ...
Page ix
... conducting research to improve the day-to-day practice of public relations. This book was written for the reader who wants ... conducted—it leads to an understanding of (1) what research methods should be employed, (2) why those research ...
... conducting research to improve the day-to-day practice of public relations. This book was written for the reader who wants ... conducted—it leads to an understanding of (1) what research methods should be employed, (2) why those research ...
Page x
... conducting content analysis to analyzing survey data. However, it is not a textbook. Nor is it a manual. Rather, it is a treatise on the value of research and how to ensure that research fulfills its fundamental role as a core of the ...
... conducting content analysis to analyzing survey data. However, it is not a textbook. Nor is it a manual. Rather, it is a treatise on the value of research and how to ensure that research fulfills its fundamental role as a core of the ...
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Contents
ibestacks01 | 1 |
ibestacks02 | 15 |
ibestacks03 | 27 |
ibestacks04 | 49 |
ibestacks05 | 65 |
ibestacks06 | 83 |
ibestacks07 | 105 |
ibestacks08 | 127 |
ibestacks09 | 145 |
ibestacks10 | 159 |
ibestacks11app | 175 |
ibestacks12n | 213 |
219 | |
223 | |
Other editions - View all
A Practitioner's Guide to Public Relations Research, Measurement and Evaluation Don W. Stacks,David Michaelson No preview available - 2010 |
Common terms and phrases
activities actually advertising allows answer application approach asked assess attitudes audience basic behavior best practices called campaign chapter coding collection communications complete conducted confidence content analysis continuous created defined demonstrate dependent variable descriptive determine developed discussion effective employed ensure error establish evaluation example expected final findings focus group Further goals identified impact important indicators individuals instance intent interval interview issues known larger limited marketing mean measurement messages method methodology objectives observations opinions organization outcome overall participants particular population problem public relations research purchase qualitative research questionnaire questions relationship reliability reporting represent requires respondents sample scale secondary research selected sources specific Stacks statements statistical survey tions typically understanding unit validity variable