A Practioner's Guide to Public Relations Research, Measurement and Evaluation

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Business Expert Press, Jul 6, 2010 - Business & Economics - 240 pages
This book will provide the business reader with the necessary understanding of the problems and promises of public relations research, measurement, and evaluation and the public relations practitioner as guide to effective use of methods, measures, and evaluation in providing grounded evidence of the success (or failure) of public relations campaigns.
 

Contents

ibestacks01
1
ibestacks02
15
ibestacks03
27
ibestacks04
49
ibestacks05
65
ibestacks06
83
ibestacks07
105
ibestacks08
127
ibestacks09
145
ibestacks10
159
ibestacks11app
175
ibestacks12n
213
ibestacks13ref
219
ibestacks14in
223
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About the author (2010)

Don W. Stacks, Ph.D., is Professor and Director of the Public Relations Program in the School of Communication at the University of Miami, Coral Gables, FL. He has written more than 150 scholarly articles and papers. His awards include the Ralph Nichols Award for research in Listening (1984); the Institute for Public Relations Research and Education awarded Stacks its 1999 “Pathfinder Award.” He was selected as the recipient of the University of Miami’s “Provost’s Award for Outstanding Research and Theory” in 1999. The Public Relations Society of America named him Outstanding Educator in 2003 and the recipient of the Jackson Jackson & Wagner Behavioral Science Prize in 2005. In 1992 he was named “Outstanding Professor” by University of Miami students. In 2007 he was elected as an Eastern Communication Association “Distinguished Research Fellow” and “Distinguished Teaching Fellow” in 2008. Dr. Stacks was recently elected to the first class of the Institute for Public Relations’ Research Fellows.

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