AdWords For Dummies

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John Wiley & Sons, May 4, 2011 - Computers - 408 pages
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  • AdWords lets every business-from eBay PowerSellers to Fortune 500 companies-create targeted, cost-efficient advertising campaigns on the Web, and accounts for the bulk of Google's $6 billion in annual revenues
  • This all-new guide helps advertisers get a handle on AdWords complexities and nuances, adopt AdWords best practices, and turn clicks into ka-ching!
  • Topics covered include conducting quick and cheap market research, crafting a message that cuts through the clutter, choosing AdWords settings, bidding on keywords, setting a maximum daily spend, improving the Web page that an ad points to, testing strategies, tracking results, and using Web analytics tools
  • Includes an exclusive offer from Google-AdWords credits equivalent to the price of the book-plus a companion Web site with up-to-the-minute AdWords tips and tricks, narrated video walkthroughs, and free trials of the author's software
 

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A well written book

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Copyright

Other editions - View all

AdWords For Dummies
Howie Jacobson
No preview available - 2007

Common terms and phrases

ad group AdSense advertising AdWords account AdWords campaigns Analytics audio autoresponder average AWeber bid prices blog Campaign Settings Chapter choose cold calls competitors content network conversion tracking cost cost per click cost per conversion create customers default display URL drop-down list enter example filters give goal Google search Google’s gout headline Here’s impressions improve Internet Ken McCarthy keyword list landing page landing pages leads look negative keywords offer opt-in options Paris Hilton PayPal Perry Marshall phone number phrase position profitable prospects radio button reports search results searchers sell shown in Figure someone spam split testing Standard Edition Starter Edition strategy target teleseminars tell text box traffic visitors What’s words write you’ll you’re you’ve

About the author (2011)

Howie Jacobson, PhD, is an Internet marketing strategist who specializes in helping his clients use Google AdWords successfully. He creates direct marketing courses and conducts training sessions on AdWords.

Bibliographic information

QR code for AdWords For Dummies
TitleAdWords For Dummies
AuthorHowie Jacobson
Editionunabridged
PublisherJohn Wiley & Sons, 2011
ISBN1118051726, 9781118051726
Length408 pages
Subjects ›  › 

Computers / Internet / General
Computers / Online Services
  
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