Inside Reporting: A Practical Guide to the Craft of Journalism
This text does for reporting what Tim Harrower's The Newspaper Designer's Handbook has previously done for design: make it fun and accessible to newcomers. Harrower is an award-winning editor, designer and columnist who has previously taught at Portland State University and currently conducts journalism workshops. Inside Reporting emphasizes the basics but also provides a wealth of information on online reporting and packaging stories in more visual, interactive ways. It also includes more useful information on feature writing--from stories to reviews and column-writing--than any other text in the field.
Results 1-3 of 27
What is public relations ? Every organization has a story to tell — and it's the job
of PR professionals to tell it . When businesses and 1 IDENTIFY YOUR GOAL 2
CRAFT YOUR MESSAGE 3 MONITOR YOUR RESULTS organizations have ...
JOURNALISM PUBLIC RELATIONS Journalists serve the general public . Thus ,
they structure their news stories to be as fair and complete as possible . PR
specialists serve organizations . Thus , they structure their messages to be as ...
The principles of public relations are also the principles of salesmanship .
Learning the fundamentals of customer characteristics , buying motives , product
performance , sales aids , overcoming customer objections and closing the sale
are all ...
What people are saying - Write a review
LibraryThing ReviewUser Review - ksmyth - LibraryThing
As a journalism adviser, I found this to be an incredibly valuable resource. Harrower presents bite-sized bits of usable information to beginning and experienced reporters in high school and college ... Read full review
A thorough and interesting textbook, but the page layouts are annoyingly busy and complex, distracting from an otherwise easy-to-read source of information.