Inside Reporting: A Practical Guide to the Craft of JournalismThis text does for reporting what Tim Harrower's The Newspaper Designer's Handbook has previously done for design: make it fun and accessible to newcomers. Harrower is an award-winning editor, designer and columnist who has previously taught at Portland State University and currently conducts journalism workshops. Inside Reporting emphasizes the basics but also provides a wealth of information on online reporting and packaging stories in more visual, interactive ways. It also includes more useful information on feature writing--from stories to reviews and column-writing--than any other text in the field. |
From inside the book
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Page 179
... RELEASE The news release ( or press release ) is the most useful tool in the PR toolbox . It's the simplest , most popular way for an organization to deliver its message to the media . ▽ In fact , numerous studies have shown that at ...
... RELEASE The news release ( or press release ) is the most useful tool in the PR toolbox . It's the simplest , most popular way for an organization to deliver its message to the media . ▽ In fact , numerous studies have shown that at ...
Page 182
... release is a scheme to manipulate the media . We just want reporters to remember : Everybody spins . ONE PRESS RELEASE , ONE NEWS STORY : TWO ATTEMPTS TO DEFINE THE MESSAGE Here's a textbook example of " positive spin . " Notice how all ...
... release is a scheme to manipulate the media . We just want reporters to remember : Everybody spins . ONE PRESS RELEASE , ONE NEWS STORY : TWO ATTEMPTS TO DEFINE THE MESSAGE Here's a textbook example of " positive spin . " Notice how all ...
Page 186
... RELEASE You're the public relations coordinator at the Midland Zoo . You just learned that a polar bear was found dead this morning at the zoo . You talk to the zoo- keeper , the veterinarian and the zoo director . Below are your notes ...
... RELEASE You're the public relations coordinator at the Midland Zoo . You just learned that a polar bear was found dead this morning at the zoo . You talk to the zoo- keeper , the veterinarian and the zoo director . Below are your notes ...
Common terms and phrases
Andrews Ann Coulter answer AP stylebook avoid beat blogs broadcast called campus Carpenter ants coach column columnist court cover crime editors example facts feature stories fire flip-flops girl glove H.L. Mencken headline Image credits interview inverted pyramid issues Joe Posnanski journalism journalists lead libel lives look Michael Gartner Michael Jackson movie Mudflap never newspaper newsroom newswriting night nut graf opinion Oregonian Oreo paper paragraph person phrase police President public relations questions quote radio readers record release reporter Reprinted sentence someone sound bites sources speed talk tell Text credits There's thing topic Ujiji Unyanyembe USA Today what's Willamette Week words write