Contemporary Research in E-marketing, Volume 1Sandeep Krishnamurthy E-Marketing is intrinsically inter-disciplinary. Academic researchers in many fields are conducting research in this area. Contemporary Research in E-Marketing, Volume 1 brings the work being conducted in many disciplines to one outlet, encouraging cross-fertilization of ideas and greater dissemination of key research concepts. |
Contents
Social Oracles as Advertising Tools in Programmable Businesses | 1 |
Economic Issues in Advertising via EMail Role for a Trusted Third Party? | 38 |
Web Personalization for EMarketing Intelligence | 48 |
ECommerce as Knowledge Management Managing Consumer Knowledge | 69 |
MSQModel An Exploratory Study of the Determinants of Mobile Service Quality | 93 |
Experiencing Quality The Impact of Practice on Customers Preferences for and Perceptions of Electronic Interfaces | 130 |
The Impact of eBay Ratings and Item Description on Auction Prices A Comparison of Designer Watches and DVDs | 149 |
Viral Experiences Do You Trust Your Friends? | 166 |
Online Privacy Consumer Concerns and Technological Competence | 200 |
Using Server Log Files and Online Experiments to Enhance Internet Marketing | 226 |
CRM KDD and Relationship Marketing Requisite Trio for Sustainable EMarketing | 250 |
An Interactive Marketing Communication Model in New Product Diffusion | 268 |
A RhetoricalPrototype Mechanism for Creating International EMarketing Materials | 297 |
How Innovativeness Influences Internet Shopping | 323 |
About the Authors | 337 |
344 | |
Public Opinions of Online Privacy Definitions Assessment and Implications for Industry and Public Policy | 186 |
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Common terms and phrases
admediary advertising analysis Bass Diffusion Model behavior buyers chapter clicks coefficient cognition companies Compatibility Game consumers Copying or distributing Copyright 2005 cultural dimensions distributing in print DVD player e-commerce e-mail addresses e-marketing eBay effect electronic forms example expectations experience feedback focus forms without written global innovativeness Idea Group Inc images impact increase individuals information activity map Interactive Marketing interface International Internet medium Journal of Marketing knowledge management Love Detective m-services marketing communication mobile phone mobile services new-product diffusion online buying online marketing online privacy participants perceptions permission marketing polls print or electronic privacy concerns prototype prototype theory purchase ratings recipient respondents Retrieved sellers server service quality social asset social oracles SPTC strategies theory University usage users viral marketing visitors visual word-of-mouth written Figure