Contemporary Research in E-marketing, Volume 1

Front Cover
Sandeep Krishnamurthy
Idea Group Inc (IGI), Jan 1, 2005 - Business & Economics - 356 pages
E-Marketing is intrinsically inter-disciplinary. Academic researchers in many fields are conducting research in this area. Contemporary Research in E-Marketing, Volume 1 brings the work being conducted in many disciplines to one outlet, encouraging cross-fertilization of ideas and greater dissemination of key research concepts.
 

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Contents

Social Oracles as Advertising Tools in Programmable Businesses
1
Economic Issues in Advertising via EMail Role for a Trusted Third Party?
38
Web Personalization for EMarketing Intelligence
48
ECommerce as Knowledge Management Managing Consumer Knowledge
69
MSQModel An Exploratory Study of the Determinants of Mobile Service Quality
93
Experiencing Quality The Impact of Practice on Customers Preferences for and Perceptions of Electronic Interfaces
130
The Impact of eBay Ratings and Item Description on Auction Prices A Comparison of Designer Watches and DVDs
149
Viral Experiences Do You Trust Your Friends?
166
Online Privacy Consumer Concerns and Technological Competence
200
Using Server Log Files and Online Experiments to Enhance Internet Marketing
226
CRM KDD and Relationship Marketing Requisite Trio for Sustainable EMarketing
250
An Interactive Marketing Communication Model in New Product Diffusion
268
A RhetoricalPrototype Mechanism for Creating International EMarketing Materials
297
How Innovativeness Influences Internet Shopping
323
About the Authors
337
Index
344

Public Opinions of Online Privacy Definitions Assessment and Implications for Industry and Public Policy
186

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