Red-hot Sales Negotiation: Everything You Need to Know to Close Deals, Build Relationships, and Create Win/win Outcomes
AMACOM/American Management Association, 2007 - Business & Economics - 210 pages
Negotiation is a key skill for all salespeople. Great sales professionals need to be able to counter clients who are naturally trying to get rock-bottom prices, but at the same time maintain a good relationship, so the client will want to do business with them again. Negotiation is more than just closing a sale. It's the art of continuing a partnership that is successful for both parties. Red-Hot Sales Negotiation provides practical tips and strategies to help salespeople:
* prepare in advance
* ask Power Negotiation Questions to instantly draw out useful information
* learn the difference between the customer's "positions" (what they're asking for) and the customer's "interests" (what they really want)
* find a "win-win" solution.
Red-Hot Sales Negotiation is a vital resource that enables readers to perfect their negotiation skills and take their sales into the stratosphere.