Marketing Theory: Philosophy of Science Perspectives |
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Marketing Theory, Philosophy of Science Perspectives Ronald F. Bush,Shelby D. Hunt Snippet view - 1982 |
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advertising American Marketing Association analysis approach attitude attributes brand buying channel members coalition cognitive collective collective behavior competitive concept concern consumer behavior Consumer Research cooperation culture production systems decision deindividuation distribution economic effect empirical environmental equity theory ethical evaluation example exchange explanation factors firm framework function goals hypotheses individual industrial influence input interaction involved issues Journal of Marketing keting latent class model learned helplessness logical logical empiricism macromarketing market share marketing channel marketing ethics marketing mix Marketing Research marketing theory measure motivation norms objects organization organizational climate outcome output paper paradigm perceived perceptions performance perspective philosophy of science positive potential prediction problem Psychology purchase relationship response retail role situation social Social Psychology specific Stapel scale strategy structure subsystems suggests sumer task theoretical tion University variables York