Return on Engagement: Content, Strategy and Design Techniques for Digital MarketingFirst published in 2010. Routledge is an imprint of Taylor & Francis, an informa company. |
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Page xiv
... Google AdWords/AdSense, Yahoo! Search Marketing, Microsoft AdCenter, or any of the other PPC options available, but rather focus on organic SEO techniques that don't involve opening your wallet every time someone clicks on a link. Sure ...
... Google AdWords/AdSense, Yahoo! Search Marketing, Microsoft AdCenter, or any of the other PPC options available, but rather focus on organic SEO techniques that don't involve opening your wallet every time someone clicks on a link. Sure ...
Page xv
... Google Analytics gave us more data about our site traffic than we could possibly put to good use. We got Technorati and Google Alerts accounts to see what people were saying about us. In effect, we made up the rules as we went along ...
... Google Analytics gave us more data about our site traffic than we could possibly put to good use. We got Technorati and Google Alerts accounts to see what people were saying about us. In effect, we made up the rules as we went along ...
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Other editions - View all
Return on Engagement: Content, Strategy and Design Techniques for Digital ... Tim Frick Limited preview - 2013 |
Common terms and phrases
adding allow analytics applications approach apps audience blog brand build challenges chapter connections consider conversion covered create custom detail discussed drive easy editing effective efforts elements engagement example experience Facebook feed Figure Flash formats friends functions give goal going Google groups hosted images important integrity interact interface keep keywords layout look maintain marketing navigation Odds offer optimization options organization potential production questions relevant requires rich search engines server share simple social media social networking social sites specific standards strategy success sure tags techniques things track traffic Tumblr Twitter types updated users visitors writing