Return on Engagement: Content, Strategy and Design Techniques for Digital MarketingFirst published in 2010. Routledge is an imprint of Taylor & Francis, an informa company. |
From inside the book
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Page vii
... . . . . . . . ..157 RSS Defined . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 157 History . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
... . . . . . . . ..157 RSS Defined . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 157 History . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Page viii
... Media Optimization . . . . . . . . . . . . . . . . . . . . . . . . . . . ..205 SMO Defined . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 205 Personal versus Professional versus Privacy ...
... Media Optimization . . . . . . . . . . . . . . . . . . . . . . . . . . . ..205 SMO Defined . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 205 Personal versus Professional versus Privacy ...
Page xii
... media, shared viral videos, and so on) work in tandem with the “on-site” efforts to provide a consistent experience to Facebook friends, RSS subscribers, Twitter followers and so on. There is a fly in this digital marketing ointment ...
... media, shared viral videos, and so on) work in tandem with the “on-site” efforts to provide a consistent experience to Facebook friends, RSS subscribers, Twitter followers and so on. There is a fly in this digital marketing ointment ...
Page xiii
... RSS ○ Blogs and microblogging ○ Content management systems (CMS) ○ Metrics and analytics ○ Social media in its many shapes and forms ○ Web video ○ Mobile content, iPhone apps, and so on All of the topics listed, as well as ...
... RSS ○ Blogs and microblogging ○ Content management systems (CMS) ○ Metrics and analytics ○ Social media in its many shapes and forms ○ Web video ○ Mobile content, iPhone apps, and so on All of the topics listed, as well as ...
Page xv
... RSS feeds. We optimized the tags on our site to be more easily interpreted by the search engines. Integrating Google ... media profiles, and so on. The operative word here is flexible. Benchmarks and goals exist, but the timing with ...
... RSS feeds. We optimized the tags on our site to be more easily interpreted by the search engines. Integrating Google ... media profiles, and so on. The operative word here is flexible. Benchmarks and goals exist, but the timing with ...
Other editions - View all
Return on Engagement: Content, Strategy and Design Techniques for Digital ... Tim Frick Limited preview - 2013 |
Common terms and phrases
adding allow analytics applications approach apps audience blog brand build challenges chapter connections consider conversion covered create custom detail discussed drive easy editing effective efforts elements engagement example experience Facebook feed Figure Flash formats friends functions give goal going Google groups hosted images important integrity interact interface keep keywords layout look maintain marketing navigation Odds offer optimization options organization potential production questions relevant requires rich search engines server share simple social media social networking social sites specific standards strategy success sure tags techniques things track traffic Tumblr Twitter types updated users visitors writing