Return on Engagement: Content, Strategy and Design Techniques for Digital Marketing

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Taylor & Francis, Apr 26, 2013 - Language Arts & Disciplines - 336 pages
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First published in 2010. Routledge is an imprint of Taylor & Francis, an informa company.
 

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Contents

Conclusion
Preface
Measurement
Acknowledgments
Make It Real Keep It Real
OnSite Strategy Your Website IsNever DoneEver
Social Media Optimization
Commitment Issues
The Perfect Page
Content Management Systems
Development
Chapter 8TheBlog
Chapter 9Really Simple Syndication
Email Marketing
CampaignImplementation
OFFSITE TECHNIQUES

Book of Odds
Part 2ONSITE TECHNIQUES
Keywords
Keyword Tools
The Video Landscape Going Viral ProductionTechniques
Video Sharing Distribution
THE RETURN
Copyright

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