Type in Use: Effective Typography for Electronic PublishingOrganized by type application - text, headlines, subheadings, breakouts, captions and five more categories - this work provides information for designers and editors that can be applied to all print and non-print media. Alex White has dissected typography into its most logical components, basing his approach on more than 15 years of teaching designing and lecturing. |
From inside the book
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Contents
Acknowledgments | 5 |
Headlines | 26 |
Subheads | 42 |
CHAPTER 4 | 56 |
CHAPTER 5 | 89 |
Covers | 112 |
CHAPTER 8 | 131 |
Folios Foot Lines | 156 |
CHAPTER 11 | 164 |
Common terms and phrases
aligned American AT&T bank of violets bold bottom breaker heads breakout byline called caption Center codependency color column contents contrast cover line created David Doty department heading developed Digger Bees display type Editor elements ENGLAND MONTHLY example files flush left folios fonts fresh art thou full of shapes giving odor graphic headline issue italic type Jerry Hopkins Kalikow letterforms letters letterspacing line spacing logo look magazine ment o'er my ear percent pitch so'er ppqn printed publication reader rules sans serif says screen tint serif shapes is fancy Sports Illustrated Stein Eriksen story style subhead sweet sod TEXAS MONTHLY therapist therapy tion typeface typographic vald'ty and pitch vertical visual western pleasure white space width Wigwag word spacing x-height York