Type in Use: Effective Typography for Electronic Publishing

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W. W. Norton & Company, 1999 - Electronic publications - 207 pages
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Organized by type application - text, headlines, subheadings, breakouts, captions and five more categories - this work provides information for designers and editors that can be applied to all print and non-print media. Alex White has dissected typography into its most logical components, basing his approach on more than 15 years of teaching designing and lecturing.

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Contents

CHAPTER 3
29
Subheads
42
CHAPTER 4
56
Captions
74
CHAPTER 6
89
CHAPTER 7
112
CHAPTER 8
130
Bylines Bios
144
CHAPTER 10
156
CHAPTER 11
164
Copyright

Common terms and phrases

American appear bank become beginning bold bottom breakout called caption centered characters color column contents continued contrast copy cover created developed display elements example face fall files fonts give graphic hand head headline illustration important initial interest issue letters live logo look magazine means ment offer person play position printed problem publication reader rules says screen shape side space story style subhead sweet thing tion typeface typographic York

Bibliographic information

QR code for Type in Use
TitleType in Use: Effective Typography for Electronic Publishing
AuthorAlex White
Editionillustrated
PublisherW. W. Norton & Company, 1999
ISBN0393730344, 9780393730340
Length207 pages
  
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