The Production of Modernization: Daniel Lerner, Mass Media, and The Passing of Traditional SocietyDaniel Lerner's 1958 book The Passing of Traditional Society was central in shaping Cold War–era ideas about the use of mass media and culture to promote social and economic progress in postcolonial nations. Based on a study of the effectiveness of propaganda in the Middle East, Lerner’s book claimed that exposure to American media messages could motivate “traditional” people in the postcolonial nations to become “modern” by cultivating empathy for American ideas, goods, and ways of life. |
Contents
1 | |
Propaganda and the Effectiveness of Mass Media | 31 |
Tools of the Social Science Trade | 55 |
The Voice of Americas Turkey Studies | 79 |
The Key Elements of Passing of Traditional Society | 101 |
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The Production of Modernization: Daniel Lerner, Mass Media, and The Passing ... Hemant Shah No preview available - 2011 |