The Consuming Body
This is a fascinating examination of the relationship between consumption, the idea of the body and the formation of the self. In tracing these connections, The Consuming Body develops a profile of individuality in the late twentieth century - in both its bodily and mental aspects.
Pasi Falk offers a major synthesis and critical assessment of the debates surrounding the body, the self and contemporary consumer culture. He explores two fundamental issues for modern social theory - the delineation of modern consumption and the body's historically changing position in various cultural orders. In the course of his argument he examines both metaphors of consumption and investigates the issues of representation in advertising and pornography.
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It acts as the basic model for cosmological schemes and not just the mere
anthropomorphism of the so-called primitive cosmologies but also as a less
obvious basic scheme rendering conceptual means to conceive of the Order of
the outside ...
A tribal society is not lacking hierarchical structures, which are moulded
according to the kinship system and whatever sub-categories it involves. Then
again, the hierarchy itself is to be conceived of as a scheme of concentric circles,
He refers to the 'rituality of eating and other activities concerning food' and to the
importance of conceiving of meals as 'sacred occasions' which then help to
realize that all large ceremonials that have as one of their parts the eating of a
The gospel of self-realization As long as the contradictory dynamic of the modern
individual self is conceived of merely in terms of the maintenance and loss of self-
control, the two oral dimensions of consumption — as eating and speaking ...
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Chapter 7 Pornography and the Representation of Presence