The Consuming Body
This is a fascinating examination of the relationship between consumption, the idea of the body and the formation of the self. In tracing these connections, The Consuming Body develops a profile of individuality in the late twentieth century - in both its bodily and mental aspects.
Pasi Falk offers a major synthesis and critical assessment of the debates surrounding the body, the self and contemporary consumer culture. He explores two fundamental issues for modern social theory - the delineation of modern consumption and the body's historically changing position in various cultural orders. In the course of his argument he examines both metaphors of consumption and investigates the issues of representation in advertising and pornography.
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... which tends to disappear in the very act of perception or, more generally, in the
relatedness to the outside world. ... of the Order of the outside world and its
relation to the inside ~ as exemplified aptly in the cosmological model which has
Anthro(to)pology Insofar as the inside/outside difference and the mediation
between these are conceived of in representational terms, the distinction involves
already a notion of a subject which relates itself to the environment as culture (
Figure 2.2 The constitution of inside/outside and subject/object existence is
turned into an object (source) through its (relative) absence. In Lacanian terms, it
is the absence or the lack which constitutes the object and thus the distinction of ...
which is not or, in alternative formulation, that which is desired into (inside) the
body and self and that which is not. ... What we find, in the last instance, within
every possible binary opposition, is the opposition of inside and outside - as
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Chapter 7 Pornography and the Representation of Presence