The Consuming Body
This is a fascinating examination of the relationship between consumption, the idea of the body and the formation of the self. In tracing these connections, The Consuming Body develops a profile of individuality in the late twentieth century - in both its bodily and mental aspects.
Pasi Falk offers a major synthesis and critical assessment of the debates surrounding the body, the self and contemporary consumer culture. He explores two fundamental issues for modern social theory - the delineation of modern consumption and the body's historically changing position in various cultural orders. In the course of his argument he examines both metaphors of consumption and investigates the issues of representation in advertising and pornography.
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The human body occupies an ambiguous, even a paradoxical role in cultural
categorizations - from the cosmologies of the archaic societies to the discursive
and non-discursive practices of modern Western civilization. It is the most
The story takes off from the sensory and sensual body (Chapter 2) moving then to
a topological characterization of the role of the interactive body openings which
allows us to build a bridge from the body to the self and finally contextualize both
The mouth is the central character in the story outlining the corporeality of (
modern) consumption - as I shall try to explicate in the following — not only due
to its role as the primal organ of consumption (eating) but also due to its
Nevertheless, the weakening of strong alimentary codes, and rigid cultural
categorizations in general (Order), not only grants the boundaries of the
individual body and self a stronger role in the inside/outside distinction, but also
stresses the ...
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Chapter 7 Pornography and the Representation of Presence