Strategic ManagementFor courses in Strategic Management at the undergraduate senior level, or at the MBA introductory level. This comprehensive text provides an engaging look into new and traditional strategic management topics. Hunger and Wheelen's thorough coverage of topics helps students develop an understanding of the wide range of theories and research available in this field, from competitive strategy and industry analysis to environmental trends and ethics. Integration of international issues throughout provides an essential understanding of global economics and its impact on business activities in any location. |
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21st Century Global Academy of Management achieve activities Airlines analysis areas assets become Business Strategy business unit Business Week cash Century Global Society company or business company's competitive advantage competitive strategy competitors corporate culture corporate strategy corporation's cost customers Dean Foods differentiation distinctive competencies employees entrepreneurial environment environmental Environmental Scanning Evaluation and Control example external firm firm's functional Growth-Share Matrix Hewlett-Packard home appliance improve increase industry innovation investment joint venture long-term manufacturing market share mass customization matrix Maytag Corporation measures ment million mission multinational corporations needed niche objectives operations organization organizational outsourcing personal computers policies Procter & Gamble product lines profit programs sell shareholders Source Stage Strategic Audit strategic factors strategic planning Strategy Formulation Strategy Implementation structure success suppliers teams tion top management value chain vertical integration Wall Street Journal weighted score