Current Issues in Political Marketing
Explore the increased need for marketing within the political arena
Current Issues in Political Marketing presents up-to-date theory and research findings from academics working in political science, advertising, and management, and guidance from successful practitioners who know what it takes to make a nonprofit organization stand out in a crowd. The book presents the latest thinking on marketing issues and the consequences of political marketing, including insights into current British politics that can easily be applied to democratic countries. It will help you develop strategies that make effective use of limited resources as nonprofit organizations face greater competition for reduced government funding.
Current Issues in Political Marketing addresses the ethical and practical difficulties in implementing traditional business approaches into the political and public arena. Political parties, the media, universities, local governments, charities, and legislatures are all adopting tools of marketing intelligence to understand their market needs and demands. This unique book examines how to adapt marketing to politics, including which marketing tools and concepts can be successfully transferred, and looks at the advantages--and problems--that political marketing can bring.
Topics examined in Current Issues in Political Marketing include:
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ABIINFORM Global Contents of this publication are indexed
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A Conceptual Model of Political Market Orientation
Email and Elected Politicians
Political Marketing Segmentation
The Impact of New Technology on the Communication
Believe It or Not
An Exploratory Assessment of Voter
Political Issue Promotion in the Age of 911
Political Opinion Leadership and Electoral Behavior
Electoral Participation and NonVoter Segmentation
Marketing Government Reforms
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