Interactive TV Technology and MarketsThis forward-looking book focuses on ITV, and illustrates how it's changing the face of TV broadcasting. It provides you with important technical, strategic and creative expertise you need to assist you in the development of interactive systems, and your assessment of their future business potential. Learn how this new aesthetic, interactivity, has given rise to the development of unique design practices and embedding of extended codes and syntax in the programs, and how Bandwidth limitations associated with analog TV signals are eliminated, as cable, satellite and terrestrial TV network operators switch to Digital Bandwidth, providing more interactive content, globally. Examples of content creation, show how ITV programming enhances the educational and entertainment value of programs, and how viewers are encouraged to order online goods and services featured in the programming. |
Contents
| 1 | |
12 What Is Broadcasting? | 2 |
122 History of Broadcasting | 5 |
13 Broadcasting and Telecommunications | 11 |
14 Digital Television and Compression Technique | 12 |
141 ITUR 601 Component Digital | 13 |
142 MPEG Standardization Development | 15 |
Terrestrial Cable and Satellite | 22 |
39 A Few System Descriptions | 173 |
392 Intels Intercast System | 178 |
311 Legal Issues | 179 |
313 Summary | 180 |
References | 181 |
Selected Bibliography | 184 |
Content Development | 187 |
In Search of the Killer Application | 190 |
16 Digital Television Standards | 24 |
161 DVB | 26 |
162 DVBS | 27 |
163 DVBC | 28 |
164 Integrated Services Digital Broadcasting ISDB | 29 |
166 Direct Broadcast Service | 30 |
167 OTH System Description | 33 |
168 Costs Comparison of Various Delivery Systems | 34 |
169 Digital Radio | 35 |
1610 Data Services ValueAdded Services | 40 |
1611 LDTV SDTV EDTV and HDTV | 42 |
18 New Technology Frontiers in Broadcasting | 45 |
181 Studio Technology | 46 |
182 Flexibility of Digital System | 47 |
183 Multimedia Broadcast Services | 51 |
184 VOD | 52 |
186 Interactive 3D TV Network | 55 |
187 Provisional Programming Service | 56 |
1810 Emergency Alert Broadcasting | 59 |
191 Broadcast Push Model | 61 |
192 Client | 62 |
110 Super Surround AudioVisual System | 63 |
112 Analog Cutoff | 67 |
114 TCommerce | 70 |
115 Future | 71 |
Selected Bibliography | 75 |
Enhanced and Interactive Television | 79 |
22 What Is ITV? | 80 |
Going Down Memory Lane | 81 |
222 WebTV | 87 |
23 The ITV Experience | 88 |
24 Why Broadcast ITV? | 91 |
241 Richer Viewing Experience | 92 |
242 Distance Learning | 93 |
244 Information Retrieval | 94 |
245 Game Shows | 95 |
249 Voting | 98 |
2411 Walled Garden | 99 |
26 Transmissions and Range of Services | 102 |
27 Who Can Watch ITV? | 104 |
272 Remote Control | 106 |
28 Key Players in ITV Service | 107 |
29 Future of ITV | 108 |
210 Conclusion | 109 |
References | 110 |
Selected bibliography | 111 |
Appendix 2A | 112 |
Technology and Standards | 113 |
311 Digital TV Receivers | 116 |
312 Compact Disc | 117 |
32 ITV | 118 |
33 Building Blocks of ITV | 121 |
332 Compression | 122 |
333 Storage Hierarchy and Control System | 123 |
334 Transmission System | 125 |
335 Return Path | 130 |
337 Subscriber Management | 135 |
34 System Description for ITV | 136 |
35 Internet Protocol Extension for ITV | 139 |
351 IPBased Delivery | 142 |
352 HTMLBased Design | 143 |
353 Transporting Interactive Data | 144 |
354 Integrating Programming in the VBI | 147 |
36 JAVA Technology for ITV | 148 |
362 Software Environment | 150 |
37 Competing Standards | 151 |
371 ITV for DVB | 153 |
372 Digitag | 155 |
374 ATV Forum | 157 |
376 B XMLBML Draft Specification | 170 |
38 Interactive Terrestrial TV Integration | 172 |
421 What Do Viewers Want? | 191 |
422 Commercials | 193 |
423 Walled Gardens | 194 |
424 Extended TV Services | 195 |
431 ITV Links | 196 |
432 Displaying TV Broadcasts and Picture in the Web Page | 204 |
433 Companies Creating ITV Links | 208 |
441 Color | 209 |
442 Bloom | 210 |
45 Enhanced TV Coding | 211 |
46 Authoring Interactive Content | 212 |
462 Authoring Example | 213 |
47 WebTV | 214 |
471 WebTV Browser Navigation | 215 |
473 WebTV Proxy Server | 219 |
Securing Transactions | 220 |
476 ITV Programming Examples | 221 |
48 ITV Development Resources | 222 |
References | 223 |
Selected Bibliography | 224 |
Appendix 4A | 226 |
Appendix 4B | 227 |
Appendix 4C | 233 |
4C2 WebTV Supports | 236 |
Business Models and Potential | 239 |
52 ITV Drivers | 241 |
521 Digital Broadcast | 242 |
522 Internet | 243 |
523 ECommerce | 244 |
526 Walled Garden | 245 |
527 EMail | 246 |
5210 Metacontent | 247 |
531 A Few Trends and Predictions | 248 |
532 Regional Growth Potential | 251 |
54 Market Dynamics | 270 |
542 Commercials | 271 |
551 Wink | 272 |
553 Liberate TV | 273 |
555 Microsoft | 274 |
562 Paying Capacity | 275 |
571 In Search of New Applications | 276 |
572 Capitalizing on Business Opportunity | 277 |
References | 278 |
Selected Bibliography | 279 |
Appendix 5B | 280 |
Future of ITV | 285 |
62 Why Interact? | 287 |
622 Human Behavior | 289 |
63 Contextual Usability | 294 |
64 In the Research Lab | 301 |
642 Data Delivery Services | 302 |
643 IDMB | 303 |
645 Emerging Services | 304 |
66 Conclusion | 308 |
References | 309 |
Appendix 6A | 310 |
Case Studies | 317 |
United States | 318 |
713 Satellite | 319 |
714 American Viewers | 320 |
12 ITV in Europe | 324 |
721 United Kingdom | 326 |
722 France | 334 |
73 Australia | 337 |
732 Key Players | 338 |
74 Lessons Learned from the Case Studies | 339 |
745 Collaboration and Mergers Key to Survival | 340 |
Glossary | 341 |
About the Author | 393 |
| 395 | |
Other editions - View all
Common terms and phrases
advertising allows analog applications April ATSC ATVEF audience audio bandwidth broadband browser BSkyB cable TV channel client closed captioning coding color commercial communications companies compression consumers decoder deliver delivery developed devices digital broadcasting digital cable digital set-top boxes digital television digital TV display e-commerce e-mail electronic electronic program guide encoding enhanced TV Europe Figure format frequency HDTV households integrated interactive content interactive services interface Internet ITV link ITV services Java Ka-band Mbps Microsoft million modem modulation MPEG multicast multimedia NTSC offers on-line OpenTV operators players production protocol radio receiver revenue screen SDTV server service providers set-top boxes signal specific standard stream subscribers t-commerce telecommunications telephone teletext terrestrial tion transmission transmitted Transport triggers TV broadcast TV program TV sets United Kingdom users viewers WebTV