Return on Engagement: Content Strategy and Web Design Techniques for Digital Marketing
In the world of web design, if one wants to create a successful web site, one needs an effective content strategy. Return on Engagement shows web designers and developers how to implement an effective content strategy and how to stay ahead in the rapidly changing industry of web design. It presents best practices in terms of web design through a marketing function: content strategy, SEO, social media marketing, and success measurement to help web designers implement a strategy that ensures success for the site they are building. Return on Engagement shows web designers and developers how to not just design an aesthetically pleasing, functional website. This book shows those professionals how to implement marketing strategies and analysis into their website, thus ensuring its success.
Nearly 3 years since the previous edition published, new best practices have been formed. Tools in which web developers use to analyze website metrics have advanced. New social media networks and communities have cropped up. New research in how audiences read and receive content has been done, subsequently refining best digital marketing practices.
Return on Engagement features a step-by-step breakdown of how to use new tools, techniques, and technologies. The new edition also includes updated case studies of industry leaders who implement best practices on projects. Return on Engagement also features a regularly updated companion site that offers readers sample content, easy sharing tools, and web-based resources to help measure marketing viability of web properties.
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Roadshare Chicago is a non-profit organization that drives the creation of
bikespecific traffic lanes by conducting research on the economic benefits of bike
lanes and organizing campaigns to support bike lane legislation. If Roadshare ...
Roadshare Chicago's content hypotheses are: RoadShare Chicago We create
healthy communities, healthy people and healthy businesses through bike lanes
Organizational Objectives Collect secure online donations Website Goals ...
Targets KPIs should be paired with targets and timeframes to set realistic
expectations for steady, measurable improvement. Let's say that Roadshare
Chicago's membership conversion rate for the past six months is 25%. Is that
good or bad?
For Roadshare Chicago, the most useful segments are: RoadShare Chicago
Organizational Objective 1 Conduct and promote research on the benefits of bike
lanes Website Goal TargetAudienceGoal Find research to inform/support policy ...
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