Return on Engagement: Content Strategy and Web Design Techniques for Digital MarketingIn the world of web design, if one wants to create a successful web site, one needs an effective content strategy. Return on Engagement shows web designers and developers how to implement an effective content strategy and how to stay ahead in the rapidly changing industry of web design. It presents best practices in terms of web design through a marketing function: content strategy, SEO, social media marketing, and success measurement to help web designers implement a strategy that ensures success for the site they are building. Return on Engagement shows web designers and developers how to not just design an aesthetically pleasing, functional website. This book shows those professionals how to implement marketing strategies and analysis into their website, thus ensuring its success. Nearly 3 years since the previous edition published, new best practices have been formed. Tools in which web developers use to analyze website metrics have advanced. New social media networks and communities have cropped up. New research in how audiences read and receive content has been done, subsequently refining best digital marketing practices. Return on Engagement features a step-by-step breakdown of how to use new tools, techniques, and technologies. The new edition also includes updated case studies of industry leaders who implement best practices on projects. Return on Engagement also features a regularly updated companion site that offers readers sample content, easy sharing tools, and web-based resources to help measure marketing viability of web properties. |
From inside the book
Results 1-5 of 39
... goals? • Community Building Strategy. Targeting pot- Once you have answered ... goals, content strategy, features and visual identity work in tandem the ... website that meets present and future performance and energy efficiency ...
... Objectives 3. Website Goals 4. Target Audience Goals 5. Content Hypothesis 6. Promotion 7.7. Indicators TargetsKey Performance 8.8. TargetsSegments 9. Segments A group of site visitors with a set of behaviors, sources or outcomes in ...
... website redesign. Roadshare Chicago is a non-profit organization that drives the creation of bikespecific traffic ... goals must be specific and measurable. Creating a specific space for the mission statement makes it necessary to tease out ...
... online petitions Figure 1.11 How can you best advance your organizational objectives through the digital platform you're strategizing about? 4. Align Target Audience Goals with Organizational Objectives Now that. 10 CHAPTER ONE: STRATEGY ...
... Goals with Organizational Objectives Now that you've identified digital platform goals, the next step is to identify ... website business goals, and UX pros to flesh out how you can bring goals and design tasks together. These people ...
Contents
1 | |
2 Content Strategy | 23 |
3 SEO and Content Strategy | 49 |
An Integrated Approach | 64 |
5 Measurement Strategy | 90 |
6 Writing for the Web | 113 |
7 Producing Web Video | 131 |
8 Content and Social Networks | 147 |
9 Creating Usable Designs | 171 |
10 Climate Rides Pedal Power | 202 |
Index | 249 |
Other editions - View all
Return on Engagement: Content, Strategy and Design Techniques for Digital ... Tim Frick Limited preview - 2013 |
Return on Engagement: Content, Strategy and Design Techniques for Digital ... Tim Frick Limited preview - 2013 |