Return on Engagement: Content Strategy and Web Design Techniques for Digital MarketingIn the world of web design, if one wants to create a successful web site, one needs an effective content strategy. Return on Engagement shows web designers and developers how to implement an effective content strategy and how to stay ahead in the rapidly changing industry of web design. It presents best practices in terms of web design through a marketing function: content strategy, SEO, social media marketing, and success measurement to help web designers implement a strategy that ensures success for the site they are building. Return on Engagement shows web designers and developers how to not just design an aesthetically pleasing, functional website. This book shows those professionals how to implement marketing strategies and analysis into their website, thus ensuring its success. Nearly 3 years since the previous edition published, new best practices have been formed. Tools in which web developers use to analyze website metrics have advanced. New social media networks and communities have cropped up. New research in how audiences read and receive content has been done, subsequently refining best digital marketing practices. Return on Engagement features a step-by-step breakdown of how to use new tools, techniques, and technologies. The new edition also includes updated case studies of industry leaders who implement best practices on projects. Return on Engagement also features a regularly updated companion site that offers readers sample content, easy sharing tools, and web-based resources to help measure marketing viability of web properties. |
From inside the book
Results 1-5 of 59
... Measurement Strategy 6. Writing for the Web 7. Producing Web Video 8. Content and Social Networks 9. Creating Usable Designs 10. Climate Ride's Pedal Power Index 23 49 64 90 113 131 147 171 202 249 This page intentionally left blank ...
... measurement strategy. 1. Content Strategy Content Strategy requires identifying specific groups of users, developing key messages and content based on their needs and interests, creating content optimized for the channels they use and ...
... Measuring Design. Digital analytics tools can measure the performance of web design elements, like image choices and calls to action. The. Mightybytes. Content. Strategy. At Mightybytes, we have adapted and expanded a digital marketing ...
... Measures Pre-determined that help your you indicators website understandof goals success if you orare failuremeeting Pre-determined indicators of success or failure common A group of site visitors with a set of behaviors, sources or ...
... And so on. Identifying these objectives will inform content, design, UX and measurement strategies. Organizational Objectives Roadshare Chicago's three organizational objectives are: RoadShare Chicago. 9 CHAPTER ONE: STRATEGY BASICS.
Contents
1 | |
2 Content Strategy | 23 |
3 SEO and Content Strategy | 49 |
An Integrated Approach | 64 |
5 Measurement Strategy | 90 |
6 Writing for the Web | 113 |
7 Producing Web Video | 131 |
8 Content and Social Networks | 147 |
9 Creating Usable Designs | 171 |
10 Climate Rides Pedal Power | 202 |
Index | 249 |
Other editions - View all
Return on Engagement: Content, Strategy and Design Techniques for Digital ... Tim Frick Limited preview - 2013 |
Return on Engagement: Content, Strategy and Design Techniques for Digital ... Tim Frick Limited preview - 2013 |