Return on Engagement: Content Strategy and Web Design Techniques for Digital Marketing
In the world of web design, if one wants to create a successful web site, one needs an effective content strategy. Return on Engagement shows web designers and developers how to implement an effective content strategy and how to stay ahead in the rapidly changing industry of web design. It presents best practices in terms of web design through a marketing function: content strategy, SEO, social media marketing, and success measurement to help web designers implement a strategy that ensures success for the site they are building. Return on Engagement shows web designers and developers how to not just design an aesthetically pleasing, functional website. This book shows those professionals how to implement marketing strategies and analysis into their website, thus ensuring its success.
Nearly 3 years since the previous edition published, new best practices have been formed. Tools in which web developers use to analyze website metrics have advanced. New social media networks and communities have cropped up. New research in how audiences read and receive content has been done, subsequently refining best digital marketing practices.
Return on Engagement features a step-by-step breakdown of how to use new tools, techniques, and technologies. The new edition also includes updated case studies of industry leaders who implement best practices on projects. Return on Engagement also features a regularly updated companion site that offers readers sample content, easy sharing tools, and web-based resources to help measure marketing viability of web properties.
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Promotion Now that you've got a hypothesis about what kind of content will best
meet your website and target audience goals, the next step is to decide how to
promote that content so that your target audience can actually find it. The whole ...
Organizational Objectives Website Goals RoadShare Chicago We create healthy
communities, healthy people and healthy businesses through bike lanes
Conduct and promote research on the benefits of bike lanes Promote research
Calls to ...
RoadShare Chicago We create healthy communities, healthy people and healthy
businesses through bike lanes Organizational Objectives Website Goals Promote
research Target Audience Goals Conduct and promote research on the ...
For Roadshare Chicago, the most useful segments are: RoadShare Chicago
Organizational Objective 1 Conduct and promote research on the benefits of bike
lanes Website Goal TargetAudienceGoal Find research to inform/support policy ...
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