Return on Engagement: Content Strategy and Web Design Techniques for Digital MarketingIn the world of web design, if one wants to create a successful web site, one needs an effective content strategy. Return on Engagement shows web designers and developers how to implement an effective content strategy and how to stay ahead in the rapidly changing industry of web design. It presents best practices in terms of web design through a marketing function: content strategy, SEO, social media marketing, and success measurement to help web designers implement a strategy that ensures success for the site they are building. Return on Engagement shows web designers and developers how to not just design an aesthetically pleasing, functional website. This book shows those professionals how to implement marketing strategies and analysis into their website, thus ensuring its success. Nearly 3 years since the previous edition published, new best practices have been formed. Tools in which web developers use to analyze website metrics have advanced. New social media networks and communities have cropped up. New research in how audiences read and receive content has been done, subsequently refining best digital marketing practices. Return on Engagement features a step-by-step breakdown of how to use new tools, techniques, and technologies. The new edition also includes updated case studies of industry leaders who implement best practices on projects. Return on Engagement also features a regularly updated companion site that offers readers sample content, easy sharing tools, and web-based resources to help measure marketing viability of web properties. |
From inside the book
Results 1-5 of 75
... digital marketing / Tim Frick and Kate Eyler-Werve. – Second edition. pages cm Includes bibliographical references and index. 1. Internet marketing. 2. Social media–Marketing. 3. Strategic planning. I. Eyler-Werve, Kate. II. Title ...
... digital tools. Climate Ride co-founders Caeli Quinn and Geraldine Carter didn't have much of a marketing budget, but quickly found that digital tools like blogs, social media, online forums, photo sharing, mobile apps, and so on would ...
... digital. Here is Nancy's advice: Marketing is dead. Everyone says so. In fact, if you Google “marketing is dead,” you ... social media: Twitter, Facebook, and so on. The goal here is to figure out what channels will help you best tell ...
Content Strategy and Web Design Techniques for Digital Marketing Tim Frick, Kate Eyler-Werve. RoadShare Chicago We ... social media, email marketing, etc. • Behaviors: What are people doing on your site? This includes visiting pages ...
... Digital marketing strategy is geared towards creating opportunities for an organization to build deeper customer ... social media. You can read his articles and participate in webinars led by Mike at Hupsot.com and www. mikevolpe.com ...
Contents
1 | |
2 Content Strategy | 23 |
3 SEO and Content Strategy | 49 |
An Integrated Approach | 64 |
5 Measurement Strategy | 90 |
6 Writing for the Web | 113 |
7 Producing Web Video | 131 |
8 Content and Social Networks | 147 |
9 Creating Usable Designs | 171 |
10 Climate Rides Pedal Power | 202 |
Index | 249 |
Other editions - View all
Return on Engagement: Content, Strategy and Design Techniques for Digital ... Tim Frick Limited preview - 2013 |
Return on Engagement: Content, Strategy and Design Techniques for Digital ... Tim Frick Limited preview - 2013 |