Brand Positioning: Strategies for Competitive Advantage

Front Cover
McGraw-Hill Companies,Incorporated, Jan 25, 2005 - Business & Economics - 297 pages

This second edition of Brand Positioning helps marketing and advertising professionals differentiate their product and give it a distinct advantage in an overcrowded global market. It explores the concepts and principles involved in developing sound positioning strategy and discusses practical applications,as well as how to:

Secure competitive advantage Use celebrity endorsements to market products Establish brand positioning on the Internet And much more!

About the author (2005)

Subroto Sengupta has more than 30 years of experience in developing advertising campaigns for consumer and industrial brands. He is a graduate of the Advanced Management Program of the Harvard Business School and is a marketing communications consultant.

Bibliographic information

TitleBrand Positioning: Strategies for Competitive Advantage
AuthorSubroto Sengupta
Editionillustrated
PublisherMcGraw-Hill Companies,Incorporated, 2005
ISBN0070581592, 9780070581593
Length297 pages
Subjects ›  › 

Business & Economics / Marketing / General
  
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