Nudge: Improving Decisions about Health, Wealth, and HappinessA New York Times bestseller with more than 1.5 million copies sold Named a Best Book of the Year by the Economist and the Financial Times “An essential read . . . loaded with good ideas that financial-service executives, policy makers, Wall Street mavens, and all savers can use.”—John F. Wasik, Boston Globe “Save the planet, save yourself. Do-gooders, policymakers, this one's for you.”—Newsweek Every day, we make decisions on topics ranging from personal investments to schools for our children to the meals we eat to the causes we champion. Unfortunately, we often choose poorly. Nobel laureate Richard Thaler and legal scholar and bestselling author Cass Sunstein explain in this important exploration of choice architecture that, being human, we all are susceptible to various biases that can lead us to blunder. Our mistakes make us poorer and less healthy; we often make bad decisions involving education, personal finance, health care, mortgages and credit cards, the family, and even the planet itself. In Nudge, Thaler and Sunstein invite us to enter an alternative world, one that takes our humanness as a given. They show that by knowing how people think, we can design choice environments that make it easier for people to choose what is best for themselves, their families, and their society. Using colorful examples from the most important aspects of life, Thaler and Sunstein demonstrate how thoughtful “choice architecture” can be established to nudge us in beneficial directions without restricting freedom of choice. Nudge offers a unique new take—from neither the left nor the right—on many hot-button issues, for individuals and governments alike. This is one of the most engaging and provocative books to come along in many years. |
From inside the book
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... officials think that one policy produces better outcomes, they can greatly influence the outcome by choosing it as the de- fault. As we will show, setting default options, and other similar seemingly trivial menu-changing strategies ...
... officials and bu- reaucrats will place their own interests first, or pay attention to the narrow goals of self-interested private groups. We share these concerns. In partic- ular, we emphatically agree that for government, the risks of ...
... officials receive reports of more than one thousand suspected cancer clusters every year, with many of these suspected clusters investigated further for a possible “epidemic.”8 The problem is that in a population of three hundred ...
... officials were enormously frustrated by the failure of their well-funded and highly publicized advertising cam- paigns, which attempted to convince people that it was their civic duty to stop littering. Many of the litterers were men ...
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Contents
2 | |
6 | |
17 | |
40 | |
53 | |
When Do We Need a Nudge? | 72 |
Choice Architecture | 81 |
MONEY | 93 |
Smorgasbord Style | 145 |
Part D for Daunting | 159 |
How to Increase Organ Donations | 175 |
Saving the Planet | 183 |
Improving School Choices | 199 |
Should Patients Be Forced to Buy Lottery Tickets? | 207 |
Privatizing Marriage | 215 |
PART V | 227 |
Save More Tomorrow | 103 |
Naïve Investing | 118 |
Credit Markets | 132 |
Objections | 236 |
The Real Third Way | 252 |
Other editions - View all
Nudge: Improving Decisions about Health, Wealth and Happiness Richard H. Thaler No preview available - 2008 |